How to Find the Perfect Influencers for a Skincare Product

REMOS contacted us and shared their experience; we will publish the story on their behalf for non-promotional purposes.

As a growing company in the eco-friendly skincare industry, we recently faced the challenge of promoting our new line of sustainable products to a broader audience. We knew that partnering with the right influencers could amplify our message, but the task of finding the perfect match seemed daunting. That’s when we turned to Hypetrain, a tool designed to connect companies with influencers suitable for their campaigns. Here’s how we navigated the platform to find our ideal collaborator.

Starting with Filtered Search

Our first approach was to use the platform’s advanced filtering system. We wanted to maintain control over the selection process and ensure that any potential influencer aligned closely with our brand values.

Defining Our Criteria

We began by logging into our account and accessing the influencer search section. The platform offered a variety of filters, and we carefully set each one based on our target audience and campaign goals:

• Industry/Niche: We selected categories related to beauty, skincare, and eco-friendly living.
• Audience Demographics: Our products are tailored for women aged 25–34, so we specified this age range and gender.
• Location: Since we were initially focusing on urban areas in the U.S., we set the geographical filter accordingly.
• Engagement Rate: To ensure active audience participation, we set a minimum engagement rate of 5%.
• Follower Count: We decided to target micro-influencers with 10k–50k followers, believing they would have a more engaged community.
• Platform Preference: Instagram was our primary platform of interest due to its visual nature and popularity among our target demographic.

Reviewing the Results

After applying the filters, we received a list of influencers matching our criteria. We spent about 3 hours reviewing their profiles, paying close attention to:

• Content Quality: We looked for high-quality images and thoughtful captions that resonated with our brand’s aesthetic.
• Value alignment: It was crucial that the influencers genuinely cared about sustainability and eco-friendly practices.
• Audience Interaction: We checked comments and likes to gauge how actively the audience engaged with their content.

Making Contact

From our shortlist, we selected 100 influencers who stood out and used the platform’s messaging system to reach out. The search took us about 2 hours, including the selection of the necessary filters and keywords. We introduced our brand, expressed interest in collaboration, and provided details about our campaign. Within a couple of days, we received positive responses and began discussing terms and expectations with 11 creators.

Exploring AI Creator Discovery

While the filtered search yielded some good candidates, we were curious about the platform’s AI Creator Discovery feature. We decided to give it a try to see if it could offer additional options.

Screenshot from hypetrain.io

Crafting the Prompt

We accessed the AI Creator Discovery from the second tab and entered a detailed description:

“We are looking for influencers passionate about sustainable living with a strong Instagram presence. They should have between 10k and 50k followers, focus on eco-friendly skincare routines, and actively engage with their audience through authentic content.”

Instant Recommendations

Within a minute, the Hypetrain AI provided a list of influencers who perfectly matched our description. Impressively, the suggestions included profiles we hadn’t seen in our initial search, expanding our pool of potential collaborators. We found 223 influencers who met our criteria.

Evaluating the AI Suggestions

Unlike the filtered search, where we encountered a variety of influencers — some of whom didn’t quite fit — the AI Creator Discovery delivered a smooth sample of influencers that closely matched our needs. This meant we didn’t have to spend extra time examining each profile in detail to weed out unsuitable candidates.

We opened several profiles and were impressed by how accurately the AI understood our requirements. The influencers recommended shared our commitment to sustainability and had highly engaged audiences interested in eco-friendly products.

Finalizing Our Choice

We appreciated how quickly it was possible to get a comprehensive list of suitable influencers using the AI Creator Discovery feature. It eliminated the need to think about and adjust various filters manually. Since the sample was so well-matched, we felt confident in reaching out to a larger number of influencers.

We decided to send an email to all 223 influencers provided by the AI. This took us about 10 minutes using the platform’s bulk messaging feature. Remarkably, we received 29 positive responses, significantly expanding our collaboration opportunities.

Combining the results from both the filtered search and the AI Creator Discovery, we felt confident in our selection process. We eventually partnered with several influencers who became the faces of our campaign.

Why This Approach Worked for Us

• Efficiency: The platform saved us time by narrowing down potential influencers quickly.
• Precision: Filters ensured we only saw influencers relevant to our specific needs.
• Discovery: The AI Creator Discovery introduced us to influencers we might have missed otherwise in a dramatically short time.
• Alignment: By carefully reviewing profiles, we ensured a genuine fit between the influencer and our brand.

Conclusion

Finding the right influencer doesn’t have to be overwhelming. By leveraging the tools available on Hypetrain, companies can seamlessly identify and connect with influencers who align with their brand and campaign objectives. Whether you prefer the hands-on approach of filtered searches or the convenience of AI Creator Discovery recommendations, the platform caters to your needs.

If you’re a company looking to amplify your product’s reach through influencer collaborations, we highly recommend giving Hypetrain a try. Our experience was very positive, and the results exceeded our expectations.